Marketing

• Customer identification on the casino floor, bar and restaurant - assisting public relations and complimentaries.
• Identification of "high rollers", winners and losers.
• Automated customer rating and grading.
• Records all customer gaming activities and trends for target marketing.

Promotions

• Selective extracts used for promotions to customers.
• Unlimited promotions available for customer marketing.
• Promotions linked to general interest or specific events.
• Specific events may be applied to a customer's details through a selective list.
• Success of events monitored with costs being accumulated to the customer's complimentaries.
• Customer rating may be maintained or assigned based upon customers' playing activities.

Mailing

• Direct mail facilities to customers